5% VAT? NO, IT'S ZERO

To celebrate the new 5% VAT on artworks, Deodato Arte offers a unique opportunity for all art lovers and collectors: an additional 5% discount on all artworks, both online and in galleries.

Simply enter the code IVA5 at checkout to take advantage of the promotion. The offer is valid until 11:59 PM on July 15th, 2025, on the official website and in all Deodato Arte galleries.

*This promotion cannot be combined with other ongoing offers or initiatives.

5% VAT on Artworks: A Great Opportunity for the Italian Market

A turning point for the art world and for Italy: VAT on artworks in Italy is dropping from 22% to 5%. This long-awaited measure finally makes the Italian art market more competitive and aligned with major European countries such as France and Germany.

The announcement came directly from the Minister of Culture, Alessandro Giuli, alongside representatives from the Culture Commissions of the Italian Parliament.

For those like us at Deodato Arte, who work every day to promote art and culture, this is a concrete and positive change.

What does 5% VAT mean for art buyers and sellers?

The VAT reduction applies to the entire art sector: artists, galleries, collectors, and operators. In practice, buying an artwork becomes more affordable thanks to a significant tax cut reflected directly in the final price.

This change improves accessibility, encourages collecting, and helps boost the domestic art market after years in which the Italian tax system placed us at a disadvantage compared to other international markets.

What changes compared to the past?

Until now, Italy applied a standard VAT rate of 22% on the sale of artworks, creating a significant gap with other European countries and non-EU markets. This often forced Italian operators to struggle to keep up with foreign competition, with negative consequences for the entire sector.

With the new 5% VAT, the Italian market is finally aligned with European standards, reducing disparities and making it more advantageous to purchase and invest in art directly within Italy.

Please note: for artworks subject to the reduced VAT rate, it will no longer be possible to apply the so-called "margin scheme," which calculated VAT only on the profit margin. Nevertheless, the overall impact of this measure remains highly positive for the sector.

A New Opportunity for Collectors, Investors, and Artists

The VAT reduction is a key step in revitalizing the Italian art market, making it more attractive to purchase artworks and opening up new opportunities for:

• Collectors who want to invest in art under more favorable conditions
• Emerging artists who will benefit from a more dynamic market
• Galleries and operators who will become more competitive internationally

This is only the first step in a broader strategy that, in the coming months, will include simplified export procedures and modernized cultural heritage regulations.

Deodato Arte Supporting Collectors

In an ever-evolving sector, Deodato Arte is always by the side of those who love and invest in art. We are ready to assist you during this new market phase, providing consultancy and support to help you make the most of this reform.

For questions or further information, feel free to contact us at galleria@deodato.com.

Discover our artworks and take advantage of the new 5% VAT benefits with Deodato.