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Once again this summer, the Costa Smeralda becomes the stage for luxury, design, and contemporary art with the highly anticipated reopening of the Waterfront Costa Smeralda.
From June 28 to September 7, 2025, Porto Cervo transforms into an exclusive space where international brands, culture, and environmental initiatives come together to offer unforgettable experiences to visitors from all over the world.
At the heart of this 2025 edition is once again Deodato Arte, a long-time partner of the Waterfront and a key reference for Pop and Street Art.
This year too, the gallery showcases original works by iconic artists such as Mr. Brainwash, Romero Britto, Takashi Murakami, Banksy, Mr. Savethewall, Jeff Koons, Andy Warhol, and TvBoy, creating an emotional dialogue between visual art and pop music.
The project is enriched by the “Pop Art Loves Pop Music” format, which transforms the Waterfront into an open-air museum where the creations of the most beloved artists alternate with famous song lyrics, generating an engaging mix of images, sounds, and emotions.
"Art for Blue": Art in service of the sea
Among the most meaningful initiatives this season is “Art for Blue”, a charitable project born from the collaboration between Smeralda Holding and Deodato Arte, which combines creativity with concrete action to protect the sea.
The highlight of the charity auction is the sculpture “Panther - Black” by Richard Orlinski, one of the world’s best-selling French artists. His resin panther, a symbol of strength and elegance, will be displayed throughout the summer in a showcase on the Waterfront, and it will be possible to participate in the auction via QR code or on the Charity Stars platform.
Proceeds from the auction (80% of the sale) will be donated to One Ocean Foundation to support “Blue Forest”, a project to restore Posidonia oceanica meadows in the bay of Cala di Volpe.
This initiative, involving scientists, institutions, and partners such as Pirelli, aims to regenerate 80 hectares of seabed, contributing to the preservation of biodiversity and the fight against climate change.
An immersive experience of art, design, and entertainment
The Waterfront Costa Smeralda confirms itself as a unique place, thanks in part to the signature design of the iconic PODs by architect Gio Pagani: nine elegant, welcoming exhibition capsules made of marine wood, designed to create authentic moments among luxury shopping, art, music, and Mediterranean nature.
The 2025 offer includes:
- Prestigious new brands such as Hedley Studios and Kiton
- The return of the Nikki Beach Cocktail Club, temple of mixology at sunset
The Riva boutique and its exclusive Bar with furnishings inspired by the famous nautical brand - The Technogym fitness area with innovative products and personalized sessions
- Luxury publishing by Assouline
- An info point dedicated to the wonders of the Arzachena area
Once again, Deodato Arte carries a message that goes beyond pure aesthetic value: art as a tool to raise awareness, inspire, and contribute to a more sustainable future.
Visitors to the Waterfront Costa Smeralda this summer will enjoy a 360-degree experience, surrounded by contemporary masterpieces, iconic music, and tangible actions for the planet.
© Picture Emanuele Perrone
