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In the world of contemporary art, a revolution is underway: online platforms are making collecting increasingly accessible.
Once reserved for an elite of experts and major investors, the art world is now opening up to a wider audience made up of enthusiasts, new collectors, and even companies that see art as both an investment and a communication tool.
According to The Art Basel and UBS Global Art Market Report 2024, the global art market reached a value of approximately $65 billion in 2023. Despite a slight decline compared to the previous year (-4%), the number of transactions increased by 4%, particularly in the more affordable price segments.
One figure confirms the scale of this transformation: online sales now account for around 18% of total transactions, with a 7% increase year over year. In this scenario, digital platforms are no longer an alternative—they are becoming a primary channel for discovering and acquiring art.
It’s not just about buying art online. The digital transformation has redesigned the entire art supply chain, offering tools that remove entry barriers and promote a more fluid, informed, and personalized approach to collecting.
Here’s what’s changing for collectors:

In Italy, Deodato Arte was among the first to embrace the digital transformation of the art market. Today, www.deodato.art is one of the most advanced and recognized platforms for high-quality contemporary art, offering a tailored user experience.
What makes our platform unique?
The real change is not technological—it’s cultural. Today’s collectors move fluidly between physical galleries, virtual viewing rooms, and online marketplaces, creating a hybrid ecosystem where relationships—with the artwork and with the gallery—are central.
Buying an artwork is no longer the end of a journey, but the beginning of a relationship: with the artist, with the gallery, and with a personal journey of growth and discovery.
Art is returning to its true nature: a means to communicate, move, and transform. And digital is helping bring it out of closed circuits—making it accessible, smart, and tailor-made.