Mr. Savethewall x Dellorto: a dialogue between industrial culture and contemporary vision

When a brand chooses to tell its identity through art, the project becomes a way to translate values and history into a visual language. This approach defines the meeting between Dellorto, an Italian excellence in carburetor manufacturing since 1933, and Mr. Savethewall, an artist represented by Deodato Arte, invited to reinterpret an icon of mechanics through his urban-pop language.

The starting point is a precise element: the carburetor, a historic symbol of the company and a component that has accompanied the evolution of the Dellorto brand over time. Its representation takes shape from the values that define Dellorto’s identity and corporate culture — precision, research and passion — and translates them into a contemporary image, consistent with a current visual language.

A dialogue rooted in the brand’s values

At the core of the project lies Dellorto’s intention to express its DNA through a new language, while remaining faithful to the values that have shaped its history: precision, innovation, attention to detail and constant research.

Mr. Savethewall develops his work starting from these concepts, translating them into a direct and essential image, capable of making the Dellorto symbol immediately recognizable while placing it within a contemporary visual context. In this way, the carburetor becomes a sign that goes beyond its function, while remaining connected to the mechanical and industrial identity from which it originates.

The project takes shape with the creation of a unique artwork, made by Mr. Savethewall specifically for Dellorto. From this original work, a limited edition collectible series of 100 copies is later produced, titled Un sogno a tre colori.

The paper edition reflects the visual structure defined in the original artwork, with the carburetor at the center of the composition and a chromatic scheme that references Made in Italy and the Dellorto logo through the colors of the Italian flag.

The collaboration is part of Dellorto 4RACING, the project through which Dellorto took part in EICMA 2025, presenting a brand vision that integrates technology, performance and design, with growing attention to the languages of contemporary culture.

In this context, Mr. Savethewall’s work becomes part of the narrative: a project that connects industrial culture with contemporary visual language, built around a historic symbol of the company and conceived to make its identity recognizable even beyond the technical sphere.

Discover the work!